Business owners are now using online marketing as their primary tool for promoting their products and services. One way to boost your online presence is to implement Search Engine Optimization or SEO.
If you’re considering hiring an SEO service provider in Denver, Third Stage Marketing has some important reminders for you.
Do Your Own Research
Even if you’re hiring an expert to handle your SEO campaigns, it’s important to know some of the basics. Stay updated with the latest search engine algorithm changes. This is one way to know if you’re hiring a reliable SEO provider. In addition, you should know some of the tools that can help you measure the performance of each campaign. These include Google Analytics, PageSpeed Insights, Keywordtool.io, and many more.
Get to Know Their Methods
While they don’t really have to expound on their SEO methods, they should at least give you a background on their backlink and content marketing strategies. These are some of the key highlights when hiring an SEO provider. Usually, they start with site audits to determine the strengths and weaknesses of your website. Once they have gathered the details, they will send you a proposal on how to jump start your campaigns.
Check Their Website
The easiest and fastest way to know if you’re dealing with a legitimate SEO provider is to check their website. If they can’t rank their own site, it can be difficult to trust them to handle your campaigns. Their website should be at least on the first page of the search engine results.
Look at Their Portfolio
Check out their current and previous partners or clients. How are they ranking now? Were they successful in implementing their campaigns? Make a profile check and read reviews about their services.
These are some of the things you should consider before hiring an SEO company. Be meticulous with your options and always check their credentials.