Though social media platforms have had their share of bad talk, more businesses are starting to see how they can use it as a chance for marketing. Brand Fly believes that getting your business on social media will help you reach the audience you want. These platforms use smart algorithms so that businesses can target and re-target their audience based on the information they put on the platform. Your small business can also benefit from going social the same way all the others are. Here’s how:
1. Identify Your Objectives
What is it that you want to achieve through this marketing campaign. Do you want to introduce your business to your audience? Do you want to give them more information about a product you’re offering? Or are you trying to sell? Knowing whether to create awareness, consideration, or to convert them to customers is important for every marketing campaign.
2. Build Authority
To have online authority means that people choose your brand over others. This can’t be done overnight and is usually achieved by producing valuable content that’s target to your specific audience.
3. Create Engagement
Facebook uses the number of comments, likes, or shares of a post to determine whether they’ll show it to a larger audience or not. By posting content that will spark a conversation with your audience, you’ll be gaining their trust as a brand.
4. Show Appreciation
As social media is more about your customers than your business, you have to show your appreciation for the people who’ve been helping your business by recognising them through posts.
5. Use Visuals
Most of the people on social media are visual people. Use high-quality videos and pictures in everything that you post to be sure they engage with it.
Notice that these are all similar to the steps you’ve already taken in your traditional marketing strategy. All you have to do is bring it to the digital space. If you’re new to all this, it may be a bit overwhelming but the benefits your business will get from it will be well worth it.