The HTC First, which has been marketed as the “Facebook Phone,”went down from $99.99 with a two-year agreement to just 99 cents with the same AT&T two-year deal. The news on AT&T’s website has even made the rollback look worse, as it displays the original price of the unit, which is $350.99 and slashing $350. The rollback was worth 99.72 %
This is good news for everyone who wants to have a 4G phone with built-in Facebook Home, but it is not a good sign for the first HTC/Facebook partnership and Facebook Phones to come. To put this in logic, Apple and Android smartphones typically do not see price rollbacks until their successors come from manufacturers. The iPhone 5, for instance, has been priced at $199.99 with a two-year deal. Its predecessor, the iPhone 4s has now a price of $99. This is a 50% markdown. This is the same with Samsung. Read the rest of the story here.