Businesses, both big and small, with a presence on the internet focus heavily on their organic search rankings. High rankings and an appearance on the first page of results drives excellent business. But, some don’t know that even if their business ranks well in organic search results, there’s a variety of reasons to consider paid search advertising.
Regardless of the products and services you offer, improving your pay per click (PPC) campaigns can help boost your returns on investment (ROI). People are getting busier shopping around as the holiday season is fast approaching. You should make yourself busy, too, if you want to make the most out of your PPC campaigns and increase your ROI this coming holiday season. Attending PPC trainings is beneficial, especially if you want to learn new and effective PPC strategies.
Track Previous Performance
The very first thing to do is to pull the trends from all available resources for a review of the last holiday season. Review and analyse data – all your ads, landing pages, and offers that ran last season – to determine how your campaigns perform throughout the holidays. Make sure to understand your previous PPC efforts clearly. You can base your future plans from there and come up with a more effective and profitable strategy.
Make Your Keywords Unique
Many business owners these days still rely solely on broad match keywords or even a single negative keyword. While it still works, experts conducting PPC workshops will explain that using unique long-tail keywords is more beneficial, as you can find lower costs per click and less competition at the same time. If you want to find better and more cost-effective terms, make sure to conduct smarter keyword research.
Holistic Approaches for the Season
With so many businesses popping up out of nowhere almost daily on the Internet, you need to keep innovating to make yours stand out. If you’re sending all PPC traffic to the same landing page or directly to your homepage, then it’s about time to create great landing pages to get the right eyes on your page and to improve your ROI at the same time.
With consumers getting busier shopping around this holiday season, you need to step up and make your PPC campaigns more profitable.