You feel pride every time you see a long-time customer buy your products. Serving them is no longer a question of making a profit but of preserving a friendly business relationship.
Make your existing customers stay on until you get on first-name basis with them. There are many things you can do to maintain a strong bond with your customers, like forming loyalty programs. Here are some reward ideas you can use to keep them coming back to your store:
1. Frequent Discounts Or Freebies
There’s a thrill every time you spend a smaller amount for regular-priced items. Encourage your customers to get discounts or freebies in return for a specific number of points. This will entice them to keep on coming back, especially if the discounted or free items you offer are high-quality goods.
2. Special Contests
Arrange contests where your loyal customers are the only contenders. Be creative with your rules to encourage the qualified contestants and make them have fun. Rouse friendly competition among them to make them excited every time you announce an upcoming game.
3. Big Rewards
Make your rewards especially attractive. You might give away a popular gadget in return for a certain number of points or completion of some activities. This encourages your long-time customers to participate in the programs so they can get more rewards.
A hallmark of a fine business is the number of its long-time customers. Encourage new customers to form loyal bonds with your store through an attractive loyalty program. Experiment with different ways and ask the customers about their preferred rewards. This can entice them to stay and continue shopping in your establishment.