YG Entertainment, Psy’s record label, is planning to set up an office in China, aggressively pursuing the emerging Chinese music market. YG is one of three South Korean companies responsible for the growing prominence of Hallyu, the Korean wave of attractive girl and boy bands that have taken Asia by storm over the past decade.
China, apart from their distinctive language over South Korea, has not been immune to K-Pops appeal.
YG Entertainment’s CEO, Choi Sung-Jun says that acts like Psy, boy band Big Bang, and famous rapper, G-Dragon are extremely popular among Chinese fans.
YG’s goals are not limited to the China market. In fact, the company recently incorporated in the United States,planning to spread K-Pop all over the world. They also said it was too early to say whether they are planning to nurture local Chinese acts or simply promote their existing artists ion the country.