When Letters Matter: The Deal with Combining Typefaces

TypographyThe typeface is what gives a website personality – and, in many cases, becomes a factor in determining whether the design is good or otherwise. Some designers describe it to the point where typography can make or break a certain design. To some extent, this is true. After all, there’s a good chance you’d switch to a new tab if you landed on a page using the font Papyrus like it’s straight from the ‘90s.

If you think choosing a typeface is hard, the challenge gets tougher when you have to use more than a single font. This is a task where many web designers fall short – and a topic that warrants a discussion from the pros.

The Number of Fonts

Here’s a deal: a design can work with only one font. It’s not always necessary to go beyond that. Of course, two typefaces make sense if you want to set your design apart from others and avoid the feel that the design has been taken straight out of a template. Three fonts are acceptable only in very rare situations. If you go with four or more, the whole design would look and feel cluttered.

The Kinds of Combinations

Digital marketing experts like C1 Partners would tell you that when it comes to typefaces, readability is the top priority. Personality and flair come only second. For this reason, you have to be practical with your font choices. Choose a font that’s easy to read – it doesn’t matter whether it’s serif or sans serif. Perfect the differences in size to distinguish the title from the header and the body.

Combinations come in when you want to add a touch of flair to the design. This is the true test of your design sense. Your safest bet would be a serif and sans serif combo that follows the basic rules of typography, although you can always go further. A great option would be to create contrast with the font choices to make the design a little edgy.

Typeface combinations are something you have to think about. Get the letters right to get the final design right.